For the past several years, I have helped organizations improve their digital presence through website management, content strategy, analytics, and SEO.
My professional experience began at Wonderful Machine, a Narberth, Pennsylvania-based commercial photography agency and directory, and continued at Sagapixel, a digital marketing agency in Cherry Hill, New Jersey.
Beyond Rankings
Although SEO is often viewed as a technical marketing discipline, I have come to see it as an exercise in understanding human behavior.
People come to websites with questions, goals, and expectations. My role is to help organizations present the most valuable information, reduce friction, and create digital experiences that make it easier for users to find what they need and take the next step. Better rankings are important, but they are ultimately a byproduct of building websites that genuinely serve their audiences.
Air Ambulance Website: Strategy
One of my primary responsibilities at Sagapixel was supporting the digital marketing efforts of an international air ambulance provider — the agency’s largest client.
The work extended well beyond traditional SEO. We continually refined location pages to improve their usefulness for prospective customers while also expanding and updating the company’s educational content to answer common questions about air medical transport. Every recommendation balanced search visibility with the need to present complex information clearly to people who were often navigating stressful and time-sensitive situations.
The project required close collaboration across content, video production, and web development. We produced educational videos to support written content and continually evaluated how information was presented across desktop and mobile devices. Because the website was built with the older page builder, implementing changes often required creative problem-solving and careful quality assurance to ensure a consistent user experience.
The experience reinforced my belief that successful digital marketing depends not only on attracting visitors, but on creating websites that are informative, accessible, and easy to use.
Older Case Studies
What is an SEO Audit?
SEO audits are deep dives into the functioning of a website in respect of all of the factors affecting the site’s search engine rankings. They begin, in part, with some sense of what the site’s goals are. How does a photographer want her site to represent her? The goals of the photographer are part of the criteria that is used to judge the site.
One (Dated) Case Study:
At Wonderful Machine we write case studies for consulting projects, to advertise our capacities. I’ve written a bunch (more links below), but one of my favorites is for the SEO Audit & Implementation of the website of New York food photographer Evi Abeler.
I have published a number of essays and articles for Wonderful Machine.
Photographers for whom I’ve done SEO projects
- Kristin Teig (Boston and San Francisco)
- Sonya Revell (Miami)
- Charlie Sin (Los Angeles)
- Dean Lavenson (Louisville, Ky.)
- Jonathan Young (Los Angeles)
- Kevin Titus (Wilmington, N.C.)
- Scott Suchman (Washington, D.C.)
- Jonathan Pilkington (New York)
- Evi Abeler (New York)
- Anna Kariel (Charlottesville, Va.)
- John D’Angelo (Detroit)
- Joe Schmelzer (Los Angeles)
- Erik Isakson (Los Angeles)
- Alicia Stepp (Dallas)
- Clay Cook (Louisville, Ky.)
- Tadd Myers (Dallas)
- Emily Andrews (New York)
- Ryan Wendler (St. Augustine, Fl.)
- Adrianna Favero (New York)
- Eli Meir Kaplan (Washington, D.C.)
Other case studies
Talking about SEO
At Wonderful Machine I have audited various photographers’ websites to assess their present SEO strategy and recommends changes to achieve their unique goals for their career and in their specific market(s).
Wonderful Machine Member Open House Event,
July 1, 2021
During the Member Open House I reviewed the sites of Alex Buisse, Chona Kasinger, and Nicole Loeb. I always learn a lot when I get to talk with photographers about their business and their websites.
Wonderful Machine Member Open House Event,
May 21, 2020
In the video below, I provide “real-time” SEO reviews of the websites of Simon Plant, John Davidson, and Inti St.Clair.
Sprout Studio Interview Podcast
In the summer of 2020 I was interviewed by Sprout Studio to talk about the specific challenges faced by photographers when thinking about SEO. I enjoyed being able to share a little of what I know with Sprout Studios CEO Bryan Caporicci. To listen, follow the link.
Dying to know more about SEO? Send me an email and let’s chat