SEO, Digital Experience, and AI Strategy
I am a digital marketing strategist with experience across SEO, website management, content strategy, analytics, and AI-enabled workflows. My work focuses on helping organizations improve how people find information, navigate websites, and take meaningful action.
Across agency and in-house-adjacent roles, I have managed SEO and digital strategy work for clients across multiple industries, balancing business goals, search performance, content quality, user experience, and measurable outcomes.
Core Strengths
SEO Strategy · Technical SEO · Content Strategy · Website Experience · AI Visibility · Analytics · WordPress · CMS Migrations · Process Documentation · Cross-Functional Collaboration
Experience
Sagapixel SEO
Senior SEO Associate / SEO Associate
2022–2026
At Sagapixel SEO, I managed SEO and digital marketing initiatives for clients across a wide range of industries, including healthcare, legal, home services, medispas, and online counseling. My work combined technical SEO, content strategy, analytics, site architecture, and client communication.
- Managed SEO for up to 33 clients, including the agency’s largest client with a $10,000/month budget.
- Recommended site architecture, keyword, and content strategies to improve organic visibility and user experience.
- Helped clients achieve first-page rankings and top-3 positions for priority keywords.
- Collaborated with account managers, developers, writers, and junior SEOs to execute strategy across client accounts.
- Built and refined reporting processes for rankings, traffic, lead generation, and content performance.
- Developed AI visibility workflows, including research into how generative AI systems surface brands, directories, and source material.
- Promoted from SEO Associate to Senior SEO Associate within one year.
Wonderful Machine
SEO Consultant / Editor
2018–2022
At Wonderful Machine, I worked at the intersection of SEO, editorial strategy, and website management for a photography and video production company serving commercial and editorial photographers.
- Completed SEO audits and implementations for member photographers.
- Authored SEO case studies and educational content.
- Led annual SEO workshops for photographers.
- Edited, scheduled, and published articles for the commercial photography industry.
- Supported documentation, editorial systems, and website operations.
- Contributed to the migration of thousands of blog posts from ExpressionEngine to WordPress.
Education History
Ph.D. and M.A. in Philosophy, Villanova University, Villanova, PA
M.A. in English, Syracuse University, Syracuse, NY
B.A. in English, College of Wooster, Wooster, OH